5Ws
Who. What. When. Where. Why.
Who
My name is Alyssa.
I like to make things. I create to express myself and to help others do the same. Three words to describe me are: versatile, intentional, and dedicated.
When
I’ve been a working professional for over four years, but I’ve pursued art and expression for as long as I can remember.
After graduating with a B.A. double major in Art and Philosophy from the University of California, Santa Barbara in 2020, I got to intertwine marketing with design at my first job working with 3DEO. My journey has since brought me to my current position at The Paramount Theater — a wonderful and fitting institution for fostering all creative passions — where I continue to learn and grow in the arts.
What
I am both a designer and marketer.
As the full time Creative Manager at The Paramount Theater, I manage a wide range of assets to market the venue’s equally diverse events. This encompasses the design and creation of digital and print material including ads, emails, posters, and videos, among many other things.
On weekends, I’m the Sales Lead at the local consignment boutique, Darling x Dashing, sorting through clothing racks and helping people find new treasures to add to their wardrobe.
Where
Currently based in Charlottesville, Virginia.
I was born and raised in Southern California, but relocated to Charlottesville in the summer of 2021.
It’s certainly a change of scenery from where I grew up, but I enjoy the new things this small city has to offer. In my spare time, you’ll probably catch me at the local pottery studio, paddle boarding on a lake somewhere nearby, or at home cooking my next heaping dish of delicious food.
Why
I find connection through design.
Art and design is expression. It’s communication through the senses, through emotion.
This allows us to start conversations, offer new perspectives, and most importantly, accomplish things together. It’s a beautiful thing.