THE PARAMOUNT THEATER
Brochures
With programming back in full swing at The Theater, our brochures were in need of an update.
Notable redesigns from 2023 include: the Met Opera Live in HD, the Arts Education Program, and the Join brochures.
Each called for slightly different styles, of course, tailored to the audiences receiving the information.
All three of these brochures were required to fold down to fit into #9 envelopes so they could be mailed or displayed in our card racks.
2023-24 Season
The Met Opera - Live in HD
To announce the Met Opera: Live in HD season, The Paramount produces a quad-fold brochure with details of each Met Opera broadcast. The redesign follows the Met Opera’s Branding Guidelines. This year’s cover photo: A striking, bright red scene from Puccini’s Madama Butterfly.
2023-24 Season
Arts Education
The Paramount Arts Education Program provides live educational theater experiences for youth throughout Central Virginia at a subsidized rate, enhancing learning and fostering an appreciation, understanding and love of the performing arts. We have now served 220,416 students and teachers since the program’s inception in 2004.
The return of Arts Education called for an updated brochure that reflects the liveliness and lessons of the entire season. This year’s edition takes its inspiration mainly from The Rainbow Fish, with a thematic milky purple and scaly design elements, in addition to the bright geometric shapes used in last year’s design.
Compared to earlier versions, we scaled up — no pun intended — the size of the paper to allow for more legible descriptions and captivating images. Instead of a small tri-fold with tiny, dense text crammed onto the page, we opted for a larger format map fold that could be fully spread and even displayed on a wall. This made it easier to include details important to teachers, like Standards of Learning (SOLs).
